To accept credit cards or not to accept credit cards, that is a question that every small business owner must face if they intend to stay in business in this modern and highly technological age. You have researched credit card terminals for small business, swipe by phone, and even manual credit card swipers. Still, you can’t make up your mind if the hassle of accepting credit cards is worth the money you could make. Read on below for a few of the top advantages of accepting credit cards as a small business to help you make up your mind.
Plastic is Here to Stay
Customer preference for just being able to pull out that card and swipe is strong. Over half of American’s surveyed said they much prefer plastic over carrying cash. Swiping a credit card is easier and safer in the end. Plastic is here to stay and not accepting credit cards could put you at a significant disadvantage and make you lose customers in the long run as well.
Card Holders Tend to Spend More
Because cardholders have a ready and available credit line, they tend to spend more impulsively than someone with so much cash on hand. The buy now, pay it back later trend in America is alive, well, and going strong. You will be missing out on all that impulse buying if you don’t accept credit cards at your small business.
These are just a couple of the advantages of getting credit card terminals for small business and accepting credit cards. It will bring money into your business and help you keep your current customers as well. To get set up to accept credit cards now, contact American Merchant for help. Agents are standing by.
